Globalisation essay part 2

Globalisation essay part 2 Globalisation essay part 2 Globalisation essay part 2  Globalisation   essay part  1In addition, the economic cooperation is the most advanced between well-developed nations. For instance, the EU emerged as the economic union of western European countries which were and still are the major European economies. The economic cooperation between developed nations leaves developing nations outsiders in the global economic development process.However, even in well-developed nations, globalisations has failed to eliminate the socioeconomic disparity and the problem of poverty in developed countries persists, especially this problem aggravates after economic crises as was the case of the US economic recession that was followed up by the global financial crisis of 2008. Many researchers (Bhagwati, 2004) argue that globalisation increases the risk of the widening disparity between the rich and the poor because the accumulation of capital leads to the enrichment of the rich, while the poor remains in the inferior position. In fact, globalisation is beneficial for businesses and large corporations but not for employees. More important, in case of employees, globalisation has a destructive impact on them and leads to their pauperisation because companies based in developed countries tend to outsource many services and move productions to developing countries, where the labour force is cheaper. As a result, employees from developed countries remain jobless.Effects of globalisation on developing nationsDeveloping countries face the dubious effects associated with the development of globalisation. On the one hand, globalisation stimulates their economic development due to the elimination of fiscal barriers that opens the way for their products to supply to the global market (Weiler, 2002).On the other hand, developing countries face the problem of their inability to compete with developed ones to compete in terms of technology and diversity of production. The problem is that companies operating i n developing countries are often technologically dependent on companies based in developed countries. As a result, they cannot outpace and challenge the position of companies based in developed countries in high tech industries.In addition, developing countries are predominantly mono-industrial countries, i.e. they have only one main industry which is well-developed and produces the lion share of the national GDP. For instance, Nigerian economy depends consistently on the oil export with other industries being underdeveloped in the country.Moreover, globalisation aggravates the current disparity between the rich and the poor nations because developing countries are predominantly suppliers of resources, including human resources, whereas developed countries supply high tech products and services (Khor, 2011). As a result, developing countries turn out to be in a disadvantageous position in a long-run perspective because globalisation facilitates and accelerates their exploitation by more developed nations which consume more resources supplied from developing countries, while developing countries retain their backwardness both technological and economic compared to developed nations, while some researchers (Danaher, 1999) insist that this gap grows wider under the impact of globalisation.The seeming improvement brought by globalisation to employees in developing countries because many companies from developed countries have moved their production to developing countries or outsources many of services they needed. However, such a view on the impact of globalisation on employees in developing countries is also erroneous because the move of production from developed countries to developing ones does not improve conditions of work. On the contrary, often companies recruit employees and pay them minimal wages. Many companies neglect workplace safety requirements and neglect rights of employees. As a result, companies employ children and fail to prevent accidents and casualties in the workplace environment in developing countries.Effects of globalisation on the world as a wholeEconomic problems have become global that means that financial and economic crisis became global. In other words, globalisation makes the world economy more vulnerable to economic crises. In the past, when national governments protected domestic economies by fiscal barriers and when the cooperation between nations was relatively low, the crisis in one country or region affected the one country or region only, while the impact on the world economy was minimal. On the contrary today the economic crisis in one country only may trigger the global economic crisis. Obviously, such interdependence of world economies makes them vulnerable to the high risk of crises, while economic crises become deeper and longer (Gomory, 2002).Furthermore, changes at the local and regional level affect the global economic development. For instance, a war in the Middle East can skyrocket the oil pr ice, while opening the US oil reserves can cause the drop of the oil price globally. The emergence of international organisations, such as the World Trade Organisation and supranational organisations and agreements, such as the EU, or the NAFTA, became the government response to the emergence of economic globalisation.In addition, the increased power and role of multinational corporations raises the problem of the government control over business operations. To put it more precisely, many researchers (Stiglitz, 2013) argue that multinational corporations have become more powerful than national governments (Van der Borght, 2000). In response, governments unite their efforts and policies to keep economic development under control because, today, the government performs the role of the mediator between large corporations and citizens. Otherwise, interests of citizens could be neglected by large corporations that means that large corporations could conduct irresponsible environmental po licies, for instance, while citizens could not protect their communities and environment without the assistance of the government and government agencies.Stiglitz (2012) questions prospects of the new economic order established under globalisation. The researcher believes that globalisation may have a destructive impact on the economic and social development of the world because the growth potential of the global market is still limited, while the elimination of national barriers raises the question of the ability of governments and the public to keep control overlarge multinational corporations and businesses.ConclusionThus, the process of globalisation stimulates the rise of international business activities and may even stimulate the economic growth. However, in a long-run perspective, globalisation has rather negative than positive effect. Globalisation leads to the growing disparity between developed nations and developing ones. The former have accelerated the exploitation of n atural resources and other resources of the latter. Moreover, the social inequality persists even in developed nations, where the rich become richer, while the number of poor increases, especially if an economic crisis strikes.

Trends - Social Networking sites Essay Example | Topics and Well Written Essays - 1250 words

Trends - Social Networking sites - Essay Example It has quickly become a major source of information with many people relying on it to get news from all over the world, for research, to do market research and make purchases and to keep in touch with one another over great distances. One of the most influential consequences of the internet is social networking, which has become big business for those who run social networking companies since they not only charge people to pay to advertise on their websites, but many have also developed the tendency of selling the personal information of their users to other commercial companies. Social networking has come to set many trends in the world today, since it has changed the way people interact with one another as well as created a medium for people from different parts of the world to communicate. Approximately 10 percent of workers world over telecommute and this figure is exponentially high in developed countries. The most influential trends brought about by social networking sites incl ude the virtual world becoming almost as real as the physical one, phenomenal growth of information over the internet, creation of mobile devices and finally, an increased transparency into the private lives of individuals, since many share their private matters over the social networks. The psychological impacts of social networking especially on the youths have been phenomenal over the last decade; â€Å"15-24 still represent the most highly-engaged segment of social networkers† thus they make the bulk of internet users (Sighn). To many of them, the internet has become such an important role that they have become obsessed with it and they cannot function without it. Today, millions have become addicted to social networking and they literary live and sleep online for some people being disconnected makes them feel unsettle and anxious, not unlike deprived drug addicts. Nevertheless the internet has also radically changed and improved communication; social networking can be ap plauded for the developments which they have made in interpersonal communication. Interaction among people in different parts of the world has become easier and more convenient, because there is no longer any need to have physical contact for communication to take place. Instead, they have made communication virtual, with more people subscribing to the use of social network sites to communicate every day. Social networks have effectively ensured that the need for human beings to socialize has been satisfied, as well as enabled those individuals who use them to be able to communicate with large numbers of people at the same time (Singh). Thus, social networking sites have not only managed to fulfill the need for individuals to communicate with one another, but they have also created a situation where physical interaction is no longer necessary for communication. In addition, social networks have made the virtual world, to be almost as real of the physical one; in fact, for some peopl e, the virtual presence is more real than the physical one since most of their interactions with others are done over social networks (Brown 31). These networks have become the best platforms on which individuals can use to effectively communicate with each other, and this explains the reason as to why quite a large number of people prefer spending their time in these sites. It is equivocal

Analyst report Uniliver PLC Essay Example | Topics and Well Written Essays - 1000 words

Analyst report Uniliver PLC - Essay Example The industry has the unique quality of having a target market of the entire global population of 7.05 billion people (Census, 2012). Unilever is a company that has achieved great success in the industry with a market penetration of 28.36% or two billion customers. The firm is positioned as one of the leading companies in the industry. This report will provide an overview of the company as well as financial analysis of Unilever for the fiscal year 2011 in order to determine whether the company is worth investing ?1 million. One of the mail analytic tools used in the paper is ratio analysis. Company Profile: Unilever Unilever was founded in the 1890s, but the actual Unilever brand was not created until 1930. The company is dedicated to the nutritional and well being industry. The firm has over 400 branded products. Some of the most popular brands of the company are Dove, Knorr, Lipton, Hellmann, and Axe. The corporate vision of the company is, â€Å"Helping people to look good, feel g ood and get more out of life† (Unilever, 2012). One of the keys to the company’s success has been its product innovation. Innovation is fostered by investing in research and development initiatives. The company has a network of scientists located across the world. The company spends over â‚ ¬1 billion a year in R&D. In 2010 the company was named advertiser of the year by Cannes Advertising Awards. The products of the company are sold across 190 countries. The firm has over two billion customers worldwide. Unilever generates 55% of its sales from emerging economies including China, Brazil, India, and Indonesia (Unilever, 2012). Dove is one of the most successful brands of the company with sales of over â‚ ¬3 billion yearly. The organization has 171,000 employees. The firm believes in the use of diversity. A lot of the firm’s products target the children population to increase their quality of life. Financial Analysis – Unilever In 2011 Unilever genera te revenues of â‚ ¬46,467 million. The revenues of the company increased by 16.68% in comparison with 2009, while it increased by 4.98% in comparison with 2010. The net income of the company was â‚ ¬4,623 million in 2011. The net income of the firm went up by 0.54% between 2010 and 2011. The cash account of the company at the end of 2011 had a balance of â‚ ¬3,484 million. Unilever’s total assets at the end of 2011 were â‚ ¬47,512 million, while its current assets were â‚ ¬14,291 million. In 2011 the total liabilities of the company were â‚ ¬32,591 million. Unilever’s total equity at the end of 2011 was â‚ ¬14,291 million. A ratio analysis of the company is illustrated below: Financial Ratios 2011 Net margin 9.95% Operating margin 13.84% Earnings per share (EPS) â‚ ¬ 1.51 Return on assets (ROA) 9.73% Return on equity (ROE) 30.98% Current ratio 0.80 Quick acid ratio 0.54 Working capital -â‚ ¬3638 million Debt to equity 218.42% Debt ratio 68.60 % The net margin of Unilever during 2011 was 9.95%, while its operating margin was 13.84%. Both financial metrics measure the profitability of the business. The net margin reflects the absolute net profitability of the business. The formula to calculate net margin is net income divided by total sales (Besley & Brigham, 2000). Unilever had earnings per share of â‚ ¬1.51. The earnings per share are the portion of a company's profit allocated to each

A Tale of Two Cities by Charles Dickens Essay Example for Free

A Tale of Two Cities by Charles Dickens Essay Throughout A Tale of Two Cities, Charles Dickens tells the story of several characters, all of who are developed continuously throughout the chapters. Several of the characters are greatly developed, some showing unpredictable sides to their personalities. Sydney Carton is a prime example of such a character, his delicate personality revealed when he declares his love for Lucie. He is not the only character in love with Lucie, however. Throughout Book Two, it is revealed that Stryver and Charles Darnay are also coveting Lucie. Darnay and Carton both announce their love for her, however Carton is the only one who goes directly to Lucie to tell her. In this passage, Carton is asking Lucie to not forget him and to remember that even when she is married and with kids, he will always be there for her to keep her happy. Carton’s declaration of his love for Lucie not only reveals his love and foreshadows his selfless, noble act in the later chapters, but in addition, Dickens’ use of language reveals that Sydney is no longer the â€Å"jackal,† but that he is in fact much more than that – a sensitive man with deep emotions. Dickens’ use of language in this passage brings to light the sincerity in Sydney Carton, changing the mood of the reader towards him, and the words that Dickens uses to make Carton express himself allows Carton to truly show his desire for Lucie. When Carton says, â€Å"for you, and for any dear to you, I would do anything,† Dickens is emphasizing the fact that Carton is dedicated to her. Throughout the passage, he continuously repeats phrases including the word you, such as when he states â€Å"I would embrace any sacrifice for you and for those dear to you.† As a result of emphasizing Carton’s love for Lucie, Dickens creates an immense feeling of sympathy for the reader, as the dedication for Lucie is expressed so eloquently. The fact that Carton accepts this unrequited love by saying â€Å"I will relieve you of a visitor with whom I well know you have nothing in unison, and between whom and you there is an impassable space† creates even more comp assion for Carton because even though it is known that Lucie does not reciprocate his feelings, it is even more painful to watch as he simply walks away from the woman he loves. In addition to uncovering Carton’s true love for Lucie, Dickens uses irony to show the eloquent Carton that contrasts with the drunken Carton of the previous chapters. The chapter to which this passage belongs to is titled â€Å"The Fellow of No Delicacy,† which is ironic because although perhaps Carton was not delicate in the preceding chapters, in this passage he is nothing but eloquent and delicate. He remarks â€Å"try to hold me in your mind, at some quiet times, as ardent and sincere in this one thing,† a great example of his eloquence, which once again causes the reader to develop sympathy for him, since the language he is using so differs from his previous drunken language à ¯Ã‚ ¨203). Carton’s eloquence really shines through in this passage, even though it contrasts with the chapter title and Dickens creates sympathy and tenderness towards Sydney Carton. Because Sydney Carton is put down, not only by others but by himself as well, throughout the entire first half of the second book, when he declares his love for Lucie in such an unselfish and loving manner, it changes how Carton is viewed. Since Stryver takes all the credit for being successful even though Carton does all the work, it is written, â€Å"†¦although Sydney Carton would never be a lion, he was an amazingly good jackal† à ¯Ã‚ ¨116). Carton even describes himself to Darnay as â€Å"I am a disappointed drudge, sir I care for no man on earth, and no man on earth cares for me,† exhibiting Carton’s own self-pity and sadness for the world à ¯Ã‚ ¨113). However, with this passage, Sydney Carton causes any reader to fully disregard any judgments made for his character. Dickens previously portrayed him as this unfortunate man without anything to live for, but now it is revealed that Carton does indeed have someone to live for – Lucie and her happi ness. This passage causes all previous opinions about Sydney Carton to be discarded, as now Sydney Carton is no longer the jackal, but he has turned into the lion. In addition to revealing the compassionate and eloquent side of Sydney Carton, this passage is also a moment of foreshadowing for Carton’s noble and unselfish act of sacrificing himself for Lucie’s happiness. What may have seemed to be just talk about how much he loved Lucie turned out to be very, very real. In this passage, Carton declares to Lucie, â€Å"†¦think now and then that there is a man who would give his life, to keep a life you love beside you† à ¯Ã‚ ¨204). In his last moments, Carton visualizes Lucie feeling that â€Å"each was not more honoured and held sacred in the other’s soul, than I was in the souls of both,† referring to the respect and recognition that both Darnay and Lucie give to Carton à ¯Ã‚ ¨500). In this passage, Carton sets up his feelings for her, perhaps knowing that someday he would have the chance to occupy a special place in Lucie’s heart for a noble, heroic act. His â€Å"sacrifice for you and for thos e dear to you† embodies the Charles Dickens’ theme of love overpowering everything. With love, Carton was able to have the strength to sacrifice his life for the happiness of one person he cared about. With love, not jealousy, he was able to ask Darnay, â€Å"I wish we might be friends† à ¯Ã‚ ¨275). While Lucie does not reciprocate Carton’s love, she does defend him in front of Darnay, declaring â€Å"I would ask you†¦to be very generous with him always†¦I would ask you to believe that he has a heart he very, very seldom reveals, and that there are deep wounds in it† à ¯Ã‚ ¨278). By Carton declaring his love for Lucie and being wholly devoted to her, he is not only able to give Lucie a complete family, safe and protected in England, but he is also able to say that â€Å"it is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known,† clearly displaying that through his death, he is gaining all the love and admiration he never had before à ¯Ã‚ ¨500). Sydney Carton is my favorite character of the entire novel. His noble act despite the unrequited love between him and Lucie is such an honorable action, and the fact that he kept true to his word about giving his life â€Å"to keep a life you love beside you† makes him all the more noble à ¯Ã‚ ¨204). I thought that this passage was really a turning point for Sydney Carton’s character, since up to that point he had been very reserved and inarticulate, but when he went to speak to Lucie he became this eloquent speaker, driven by a strong love. From then on, we continue to see Carton’s character develop, creatively seeking out the apothecary for the substances in order for the plan to work. He acted without a moment’s hesitation, and that â€Å"[his face] was the peacefullest man’s face ever beheld there† shows that he had absolutely no regrets about his sacrifice à ¯Ã‚ ¨4à ¯Ã‚ ¹Ãƒ ¯Ã‚ ¹). To be that calm when he is about to be the newest victim of the Guillotine is a daunting task in itself, but to have someone who would sacrifice his or her life just for someone else’s happiness is beyond imaginable. Therefore, this passage sets the stage for Carton’s ultimate sacrifice, making Carton no longer a â€Å"disappointed drudge,† but a noble hero who goes from being a friend to Darnay and the Manettes to becoming their savior. There is no greater sacrifice that Carton could have made, and for it all to be because he loved Lucie unconditionally is a pretty incredible thing.

Albert Einstein :: essays research papers

Albert Einstein Albert Einstein was born on March 14,1879 in Ulm, Wurttemberg, Germany.He died April 18 1955 in Princeton,NJ.When Einstein was five years old his father showed him a compass.He was very impressed by the behavior of the needle of the compass,which kept pointing in the same direction no matter which way the compass was turned.He later said he felt that "Something deeply hidden had to be behind things". After public school in Munich and in Aarau,Switzerland,Einstein studied mathematics and physics at the Swiss Polytechnic Institute in Zurich.He graduated in 1900.From 1902 to 1909 he worked as an examiner at the Swiss Patent office in Bern.This job as patent examiner gave him a lot of free time,which he spent doing scientific investigations.He became a Swiss citizen in 1905.Einstein liked music also.He listened to classical music and played the violin.He supported zionism and was asked to be the president of Israel when president Chain Weizmann died in 1952.He decided not to except,saying that he wasn't right for that position.Einstein was never concerned about money.Publishers from all parts of the world offered him huge amounts of money for an autobiography.He never accepted any of their offers.Einstein was married twice.He was seperated from his first wife after he arrived in Berlin.During World War I he married his first cousin,Elsa.She shared his life with him until she died in Princeton in 1936.He had two sons from his first marriage.He also had two stepdaughters from his second marriage.In 1933 while Einstein was visiting England and the United States the Nazi government of Germany took his property and deprived him of his positions and his citizenship.Even before this happened he had been asked to direct the school of mathematics in the Institute for Advanced Study in Princeton,New Jersey.He accepted this position and he directed the school for the rest of his life.Einstein became an American citizen in 1940.After he took the job he moved into a two-story house at 112 Mercer St. in Princeton.He lived and worked there until he died. Albert Einstein is best known for his theory of relativity,which he first advanced in 1905 when he was 26 years old.Einsteins theory revolutionized scientific thought with new conceptions of time,space,mass,motion,and gravitation.Einstein laid the basis for splitting the atom by treating mass and energy as exchangable and not distinct.Einsteins famous equation E=mc2 {energy equals mass times the velocity of light squarred} became a important foundation in the development of atomic energy.Einstein arrived at his theory by means of highly involved mathematical calculations and equations.Einsteins theories were used in making the atomic bomb.He helped in it's making in another way also.

How Can Cnn Implement Their Strategies in a Fast Changing Environment?

Problem statement: How can CNN implement their strategies in a fast changing environment? Learning goals: 1. What are the steps of strategic implementation and what is the importance Implementation is  the process that turns strategies and plans into actions in order to accomplish strategic objectives and goals. Implementing your strategic plan is as important as your strategy itself. * Formulation and effective communication of vision and values * Formulation and effective communication of mission Generation of enthusiasm and buy-in at all levels * Commitment to projects and business results that will fulfill on the mission * Design of organizational architecture that allows for empowerment and communication * Creation of tactics and short-term goals at the local level * Effective Action in a context of accountability (Gurowitz) (G. R. Jones; C. W. L. hill , 2010) 2. What is organizational design (culture, structure and control) and apply on CNN. What is the role of organizational design in strategic implementation? Strategy implementation involves the use of organizational design, the process of deciding how a company should create, use, and combine organizational structure, control systems and culture to pursue a business model successfully. Organizational structure Assigning employees to specific value creation tasks and roles and specifies how these tasks and roles are be linked together in a way that increases efficiency, quality, innovation and responsiveness to customers. The purpose of organizational structure is to coordinate and integrate the efforts of all employees at all business level in the organization design. First CNN has to motivate employees to create value to the customers. And they have to work with efficiency, quality, innovation and responsiveness. When the structure is good. They can create value at the customers. Control system The purpose of a control system is to provide managers with a set of incentives to motivate employees to work toward increasing efficiency, quality, innovation and responsiveness to customers and specific feedback on how well an organization and its members are performing and building competitive advantage so that managers consciously take action to strengthen a company's business model. The purpose of a control system is to provide managers: * A set of incentives to motivate employees to work toward increasing efficiency, quality, innovation, and responsiveness to customers. Specific feedback on how well an organization and its members are performing and building competitive advantage so that managers can continuously take action to strengthen a company’s business model. The purpose of a control system CNN has to provide managers with a set of incentives to motivate employees to work toward increasing efficiency, quality, innovation and responsiveness to customers and specifi c feedback on how well an organization and its members are performing and building competitive advantage so that managers consciously take action to strengthen a company's business model. Organizational culture The third element of organizational design is organizational culture. These are the specific collection of values, norms, beliefs and attitudes that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholder outside the organization. Organizational structure, control and culture are the means by which an organization motivates and coordinates its members to work toward achieving the building blocks of competitive advantages. A manager must find the right combination of structure, control and culture that combines the competencies in a company’s value chain functions so it has the ability to differentiate and/ or lower the costs. In organizational design managers must consider two important issues: concern the revenue side of the profit equation and concern the cost side. Effective organizational design improves the way in which people or groups chose the business level strategies that lead to differentiation, more value for customers and asking premium price. Second: an effective organizational design reduces the bureaucratic costs associated with solving the measurement and communication problems that derive from a lack of cooperation from business units or divisions. A poorly designed organizational design can cause the motivation, communication, measurement and coordinating problems that lead to high bureaucratic costs. (G. R. Jones; C. W. L. hill , 2010) 3. What are the trends/developments in news broadcasting and delivering? When looking at the current news broadcasts the first thing that I notice is the amount of commentators and experts there are in the shows. These commentators give their opinions about certain news topics and try to convince the audience or gets into a discussion with another commentator in the show. Fewer original news that comes straight from the source by journalists and reporters. Because of cloud computing and other technological advancements. News broadcasts will copy news from a source without retyping or the broadcast uses video or pictures from outside sources. News uses Google maps and Youtube a lot as well. The problem can be in the fact checking of these easy sources, there should still be journalists that investigate stories for themselves. A last popular news feed is the twitter. The short message blog is extremely useful because it is very fast and it’s like having millions reporters worldwide; always having someone that is close to local news. The problem is that again it is very hard to check the facts of these tweets. For example individuals twitter under a fake alias, this could be confusing when you think it is Lance Armstrong tweeting, when it’s not him. . What are participatory peer media? Participatory media are things like blogs, social media, etc These services make it possible to create a discussion about certain topics. The range of this discussion is endless, everyone who can use a computer is enabled to join the conversation. This makes it easier to share opinions, information and different point of views. 5. What is the target group of CNN? 6. Find a new s fact about CNN. 7. Answer problem statement. Next CBL session: Wednesday 1 June 13. 30-15. 00 in 2. 46

The Citizen Consumer Hybrid Of Ben Jerry s Marketing...

Running read: THE CITIZEN-CONSUMER HYBRID IN BEN JERRY’S MS 2 THE CITIZEN-CONSUMER HYBRID IN BEN JERRY’S MS The Citizen-consumer Hybrid in Ben Jerry’s Marketing Strategy Yilin Zhang Media, Culture and Environment Dr. Andy Opel Nov 1, 2017 The Citizen-consumer Hybrid in Ben Jerry’s Marketing Strategy Today, the ice cream industry has been developed mainly in the United States (Arbuckle, 2013). As a frozen product, ice cream is often related to environmental issue. As Gwanpua (2015) points out that refrigeration system is likely to generate impact on global warming (Gwanpua, 2015). Ben Jerry’s is one of the well-known ice cream businesses in the United States. It was founded in Burlington, Vermont in 1978, now†¦show more content†¦In contrast, the citizenship emphasizes people’s social and ecological responsibility. Consumers are supposed to be concerned with the environmental sustainability when they are consuming. To begin with, Ben Jerry’s focuses more on their sourcing than the ecological sustainability. The company feels honored that the ingredients of their ice creams are from across the country. For instance, they emphasize that the nuts in Rainforest Crunch ice-cream are supplied from native peoples of the Amazon (Mirvis, 1994). Only five percent of the nuts are from local farms (Murray, 2015). Peaches are purchased from a Georgia peach-growers’ co-operative, cherries are from Pacific Northwest and wild blueberries are from Native American tribes in Maine (Mirvis, 1994). The chocolate brownies used in ice-cream sandwiches are shipped from Greystone Bakeries, a small business run by Buddhist monks. However, Freeman (2010) suggests that eating more local and organic food is a more environmentally efficient way to achieve the sustainability of nature (Freeman, 2010). Henderson (2009) also indicates that discouraging the wasteful long distance transportation of food supplies and favoring local farming communities contribute to environmental protection (Henderson, 2009). After all, long-distance and processed foods are connected to unsustainable cereal monocultures and production of greenhouse gases (ShrybmanShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. 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